But Tiger’s collapse in the final round of the PGA Championship hurt no one more than Irish sportsbook Paddy Power.

Ireland’s largest sportsbook, Paddy Power is known for paying off bets early, when they deem the outcome has been decided.

This was the case last week at the PGA. After two rounds, Tiger led by four. In Paddy’s eyes, it was over. They paid off any wagers on Woods at 1/5.

Paddy made the announcement on its really funny blog before Saturday’s third round:

“Paddy Power has decided that Tiger Woods, with just a four shot lead, is such a certainty to lift the Wanamaker Trophy we’ve paid out on him to win the US PGA Championship early – before a ball has been a hit in the third round and before Westwood can get in contention only to bogey the last and miss out on a playoff.”

When Tiger wasn’t able to close the deal, it cost Paddy Power $2.1 million (1.25 euros).

"It takes a special kind of dimwit to turn what should have been our best ever golf result into our worst," Paddy said in a statement.

Dimwitted or not, it was a generous and playful gesture that only enhanced Paddy Power’s “punter-friendly” reputation.

Hopefully, more industry leaders will follow Paddy Power’s lead and join in their mission of making “risk-based entertainment more accessible and fun.”

Kudos.

Speaking of Tiger …

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